Our Vision

ROND Amsterdam was founded by three University of Amsterdam students with a shared mission: to create beautiful, lasting products without using new raw materials. What began with a single piece of surplus leather has grown into a circular brand rooted in thoughtful Dutch design and responsible production.

Our vision is built on three pillars: sustainability, local craftsmanship, and the Wabi-Sabi philosophy.

Together, these principles guide everything we do—transforming surplus materials into timeless, handcrafted accessories made to last.

Sustainability

At ROND, everything starts with a conscious choice: not to make more, but to make better use of what already exists. Every part of our accessories – from the leather to the thread – is either upcycled or recycled. We work with high-quality materials from the Dutch furniture industry. What others see as waste, we see as potential.

Through upcycling, we significantly reduce our environmental footprint while preserving the natural beauty and character of the material. Each item is one of a kind – shaped by the texture, markings, and traces of a previous life. The result is a collection that is sustainable by origin and essence – timeless, responsible, and made to last.

Local Craftsmanship

All our products are handcrafted in the heart of Amsterdam. Not in a factory, but in a small boutique where craftsmanship, care, and transparency take centre stage. The leather is collected, sorted, and processed locally – every step taken close to home.

For us, local production is about more than just proximity. It’s a choice for fair labour, direct involvement, and a deep connection to the city where we live and create.

Wabi-Sabi Philosophy

In a world that moves fast, we choose stillness. Imperfection. Character.

The Wabi-Sabi philosophy teaches us to find beauty in the lived-in and the imperfect. Every piece of leather carries its own story – a scratch, a vein, a subtle variation in colour. Not flaws, but memories.

Our accessories are made by hand, one by one. No mass production, no rush. What emerges is honest and unique. At ROND, we embrace what is real: materials with a past, crafted with care, and meant to be cherished for years to come.